the people who might turn out for dozens and dozens of shows over years, create buzz, convert friends to your cause, etc. may not have the funds to pay for tickets priced at the margin
Maybe that could be solved with a loyalty system?
E.g. tickets could get a discount weighted according to how many tickets you've previously bought for that act.
Of course the discount should only apply for one ticket (or a small number) to prevent the scalpers from taking advantage.
Not how many tickets you have bought, but how many shows you have actually shown up to. Scan people's tickets at the door, and keep a database so that you can reward those who attend reliably.
That's the same thing unless you have some kind of double authentication to prove the person who bought the ticket is the same one using it at the show. Like, say, matching it to an outside-authenticating number, like SSN or driver's license number.
Otherwise a scalper can just use "employees" to purchase a few tickets (the limit) at each venue, and resell them.
Let's also have some backscatter imagers to make sure nobody brings weapons into the venue. Emulating the airlines is a business model guaranteed to succeed!
Maybe that could be solved with a loyalty system?
E.g. tickets could get a discount weighted according to how many tickets you've previously bought for that act.
Of course the discount should only apply for one ticket (or a small number) to prevent the scalpers from taking advantage.